Beyoncé has once again captivated her audience, this time with an enchanting custom dress that radiates elegance. In an Instagram video unveiling the upcoming arrival of her Cècred haircare brand at Ulta, the music icon wore a stunning ivory off-the-shoulder Vivienne Westwood gown that showcased her impeccable style. Crafted from luxurious crepe, the gown features a sophisticated draped cowl neckline and a daring thigh-high slit—all elements that complement the British designer’s signature corset bodice. Known for her fashion-forward choices, Beyoncé frequently collaborates with Westwood, a relationship that has resulted in iconic outfits, including a shimmering jumpsuit designed by the legendary brand in 2018.
The video itself is an artistic portrayal of Beyoncé’s charismatic personality. It kicks off with a playful nod to her collaboration with Nicki Minaj, lip-syncing the words “world stop” from the hit track “Feeling Myself.” As her glam team enhances her famous look, viewers witness a behind-the-scenes peek at the artistry involved in her public persona. The playful interaction showcases Beyoncé’s connection with her fans, as she transitions to mouthing “carry on” while a fan blows her long, flowing hair. The video concludes with essential details about the haircare brand’s launch, creating an air of anticipation. The announcement states that Cècred will be exclusively available at Ulta starting April 6, 2025.
As excitement builds around Cècred’s debut, fans are humorously vocal about their financial dedication to Beyoncé. With the impending launch of her “Cowboy Carter” tour in April, comments like “I only have two kidneys” and “WE DO NOT HAVE ANYMORE MONEY!!!” echo the sentiment of many who feel stretched thin by their support for her multiple ventures. This light-hearted commentary underscores the powerful connection between the artist and her fanbase, illustrating the lengths to which they will go to show their love for her work, whether in music, fashion, or beauty.
Coinciding with the video launch, Cècred introduced a sparkling 14k gold-plated nameplate necklace, marking a significant milestone in the brand’s journey as it celebrates its one-year anniversary. Beyoncé has articulated a clear vision for Cècred, positioning it as a celebration of diversity within beauty, stating her desire for the brand to embrace inclusivity and excellence, supported by scientific research and rigorous testing for every hair type. As a Black founder, she is challenging industry stereotypes and encouraging consumers to move beyond narrow definitions of beauty.
Though details surrounding the Ulta launch remain limited, the partnership signifies a groundbreaking moment in the world of beauty retail. Cècred’s introduction into Ulta marks the largest exclusive hair brand launch in the retailer’s history, proving that Beyoncé’s influence extends far beyond her musical talents. As she weaves together her artistic endeavors and entrepreneurial spirit, Beyoncé continues to redefine the boundaries of what is possible, creating a legacy that resonates with and inspires a diverse audience.